Our services…

We help B2B brands build awareness through quality content and earned media placements, based on solid communications strategy.

Business storytelling is at the heart of everything we do. Our core offering is to weave narratives and “ghostwrite” for brands and spokespeople across many formats:

  •  Thought leadership articles

  • Press releases

  • Blog posts

  • LinkedIn articles

  • Speeches

Our process for writing is to “combobulate” information by interviewing experts from within your company, drawing on our industry knowledge and doing research. Next, we craft narratives with this information, bearing in mind your messaging and objectives. Then, we work these stories into content types such as opinion pieces, press releases, LinkedIn articles, etc.

Every piece we craft is suited to your unique audience and supports your brand identity through tone of voice, language and content.

For media articles (those we create to secure coverage), we use press-friendly techniques and aim to earn the approval of editors to maximise coverage opportunities in due course.

We have excellent relationships with media, which we leverage to earn coverage placements. To do so, we respect the standards of various publishing houses and outlets.

We make it our business to know the journalists and editors in our network and to understand their unique workflows, editorial calendars, word counts, themes and everything in between.

Media know us as a trusted source of high-quality content.

The media space in which we play is:

  • Trade: Procurement, Supply Chain, Sustainability.

  • Business: General, and the above beats

  • Trade sectors (to support vertical targeting strategies): Pharmaceutical, Energy, Aerospace & Defence (A&D), FMCG, CPG and more.

We consult with leaders in communications, marketing and senior business roles. Our goal is to understand your brand’s unique situation - e.g. the challenge to overcome, your competition, audience opportunities and more. Then we craft objectives and plan practical actions to reach them.

Our strategic work is focused on PR but allows for cross-pollination into adjacent marketing and communications disciplines.

Get in touch

If you’re wondering how Combobulate can meet your PR and communication needs, we would love to speak with you.

Please drop us a line and we will get back to you soon.